I LOST 115 LBS, THEN TURNED IT INTO
15M VIEWS IN 90 DAYS.
HEY, I’M ABBY LEIGHTON
Your customers invest in the version of themselves they want to be: confident, energized, & grounded in their own skin.
I’ve lived through both ends of a dramatic mental & physical transformation. So when I share my lifestyle staples (aka your brand), people see that raw, relatable, yet aspirational proof of the habits, self-trust, & daily routines they're actively trying to create themselves. And that’s what bridges the gap between a watcher and a customer.
Pair that with ten years in brand design and an obsession with buyer psychology, and you get content that commands attention, kills skepticism in the first second, & drives them straight to checkout.
Now I turn that unfakeable visual proof into high-converting paid & organic creative for wellness & lifestyle brands.
75,000+ social media followers
20,000+ copies sold of my national parks book
10 yrs in branding & content
75,000+ social media followers 20,000+ copies sold of my national parks book 10 yrs in branding & content
BEAUTY, SKINCARE, HAIRCARE
Medicube · Product demo
How I maintain my skin, hair, & appearance after dramatic weight loss (and what I do to further prevent damage going forward).
TRAVEL + HOSPITALITY
Prospect Berkshires · Experiential showcase
What makes a place feel restorative & nourishing, the kind of spots I'd actually pick to support my wellness and feel inspired in.
FITNESS + ATHLETICS
Selkirk Pickleball · Problem/solution
Highlighting the strength, endurance, and physique that have compounded over time all through simple routines.
NUTRITION + WELLNESS
Chomps · Direct-response hook
What fueling my body looks like as someone who lost 115 lbs eating whole foods and completely transformed her diet.
ADVENTURE + OUTDOORS
AllTrails · Organic storytelling
Celebrating my capabilities by putting my body to the test on trails I used to only dream of hiking and always talked myself out of.
FASHION, ACCESSORIES, GEAR
FP Movement · Aesthetic showcase
Styling myself the way I always wanted, loose skin and all, from on the trail to a coffee shop run and everything between.
TRUSTED BY
About me 🏕️
Chic, grounded, active lifestyle with an art director’s eye. 28 yrs old, 5’7”, based in new england & always open to travel
28/63 National Parks and counting, author of National Parks Maps (20k+ copies sold), corgi mom, & fueled exclusively by cortados
Equal parts all-natural wellness, high-taste hospitality, & rugged mountain summits giving your brand boots-on-the-ground context
My approach ⚡️
THE SNEAKY AD METHOD
lore first, product second
I start with a real story or opinion as the hook so it lands like a video a friend made just for you and not like an ad. People stay for the story and the beautiful visuals, and by the time your product comes up they're already invested, so it lands as a real recommendation instead of a pitch.
What I offer 🎬
A strategic content partnership (as UGC, on my pages, or both). Briefs/scripts, short-form assets, hook variations, lifestyle photos, & raw b-roll banks
Built for high-growth wellness, CPG, outdoor, & lifestyle brands. Upgrades for whitelisting, paid ad usage, & category exclusivity available
Limited to a handful of brand partners per month, inquire for current scope and category availability
SELECTED STILLS
