I LOST 115 LBS, THEN TURNED IT INTO
15M VIEWS IN 90 DAYS.
HEY, I’M ABBY LEIGHTON
Now I bring that same passion to your brand.
I documented my transformation for the whole internet to watch. 115 lbs down naturally in one year is the kind of story no staged shoot can fake, gaining 15M+ organic views in 90 days. Combined with my 7+ yrs of experience in branding & content creation, you’re getting one-of-one creator-led content built to stop the thumb, drop jaws, & move people to act. I work with a small handful of wellness, lifestyle, & outdoor brands a month, on purpose.
75,000+ social media followers
20,000+ copies sold of my national parks book
7+ yrs in branding & content
75,000+ social media followers 20,000+ copies sold of my national parks book 7+ yrs in branding & content
NUTRITION + WELLNESS
Chomps · Direct-response hook
ADVENTURE + OUTDOORS
AllTrails · Organic storytelling
FASHION, ACCESSORIES, GEAR
FP Movement · Aesthetic showcase
BEAUTY, SKINCARE, HAIRCARE
Vacation Inc · Editorial product demo
TRAVEL + HOSPITALITY
Prospect Berkshires · Experiential showcase
FITNESS + ATHLETICS
Selkirk Pickleball · Problem/solution
About me 🏕️
Chic, grounded, active lifestyle with an art director’s eye. 28 yrs old, 5’7”, based in new england & always open to travel
28/63 National Parks and counting, author of National Parks Maps (20k+ copies sold), corgi mom, & fueled exclusively by cortados
Equal parts all-natural wellness, high-taste hospitality, & rugged mountain summits giving your brand boots-on-the-ground context
Why it converts ⚡️
Undeniable proof: I turned my weight loss transformation into viral videos on repeat, so I know exactly what makes people stop scrolling & get invested
Every asset is built on my obsession with hooks, buyer psychology, aesthetics, and detail, then woven with my own lore and POV into a narrative no actress or avatar can replicate
What I offer 🎬
A creative partnership delivering briefs/scripts, multi-format short-form assets, hook variations, lifestyle photos, & raw b-roll banks
Built for high-growth wellness, outdoor, & lifestyle brands. Upgrades for whitelisting, paid ad usage, & category exclusivity available
Limited to a handful of brand partners per quarter, inquire for current scope and category availability